You’ve probably been to trade shows and left with bags full of gifts. What about those pens or mugs and keychains you find in all your home drawers? This is the power of promotional items. The promotional products Canada are more than a marketing trend. They have real power.
Imagine you sipping on your favourite coffee mug. Your company logo is on the mug. You’ll be reminded every morning as you sip your coffee. You’re getting daily brand awareness without having to do anything! Then multiply this by hundreds and thousands of clients. This is an incredible opportunity.
Talking numbers is a good idea. Studies show that 89% recall an advertiser from a promotional item they’ve received in the past two year. Two years? That’s correct! This is a far cry from digital advertising, which has attention spans shorter than the memory of a goldfish.
Why are promotional products so successful in Canada now? For starters, Canadians love freebies. If it is free and helpful, then we will want it. Who doesn’t love getting free stuff?
There’s more to it than just giving out trinkets. The art of choosing the best items is a skill. You should consider your intended audience, and think about what they might actually want. Think about what office workers would actually use.
Let’s not even begin to mention the eco-friendly choices! As sustainability becomes more important, offering bamboo or reusable bags can help your brand to stand out and do good for Mother Earth.
Bob the accounting guy? Five years ago, he received a USB stick with a company logo at a convention. He still uses this today. Imagine that USB had the logo of your company on it. That’s 5 years continuous exposure for your brand!
Seasonal items are another angle. It is both convenient and appreciative to recipients when you give out sunscreen or umbrellas in the summer. You can show that you are thoughtful by providing solutions to their problems.
Tech gadgets are a great idea! Branded Bluetooth speakers or power banks can change the game at events when everyone is looking to play music or charge their gadgets. The items are not disposable; these will be useful tools for many years.
You can also create custom apparel like tee-shirts or hoodies that will turn the recipients into walking ads for your company! It’s all about quality, not quantity. No one wants another scratchy shirt that ends up at the bottom of a drawer.
Even a little bit of humor can go a very long way! Imagine giving your socks quirky patterns with a subtly visible logo. The people love to show off their cool socks!
Contests on social media involving promotional merchandise can be a great way to create buzz. You’ll get more engagement if you encourage people to use your brand and hashtags in their pictures.
Also, personalization is a powerful tool. By adding names or initials, gifts become more personal and sentimental.
The little tokens are like seeds planted over time that will grow to become strong trees.
Next time you plan an event in Canada or want to promote brand awareness, don’t forget that these small giveaways can make a huge impact if done correctly!