Imagine you are on a website where buttons dance, colors juggle, and the text itself is chaotic. Say that the site is going through an existential crisis. We’ve all been there. Your website is your digital handshake. You can impress your visitors in just a few seconds – get the facts. What can you do to create a site that makes your visitors laugh and not just roll their eyes? Let’s start.
Who is your audience? If you were hosting a dinner, it would be inappropriate to serve sushi to a pizza-loving guest. You can attract visitors by understanding their likes and dislikes. If you want to make your guests feel comfortable, play upbeat songs during first dates.
The key is simplicity. The site shouldn’t look like a maze full of minotaurs. It should be possible to find information faster than the visitor can say “Abracadabra”. Avoid clutter and use an intuitive navigation. You should paint the Mona Lisa, not a crowded street mural.
Color and typography are your allies. The color and typography speak for themselves. Use vibrant colors to give your brand a more dynamic feel. Be careful as too many colors can cause blindness. But a whole bag of seasoning? Then you’ve created a mess. Typography is similar to your voice. Choose fonts that are both stylish and readable. Comic Sans? Comic Sans? If you’re feeling adventurous or nostalgic, then yes.
Mobile responsiveness is the gold standard. In our increasingly mobile-centric society, you should ensure that your website is compatible with all types of devices. When your website morphs smoothly across smartphones and tablets, it’s almost like wearing an incredibly tailored suit.
Don’t sacrifice function for novelty. Although trendy designs are fun, functionality always takes precedence over quirkiness. If you cannot get the site to load fast, it doesn’t really matter how sleek your setup is. We’re all impatient and have attention spans like goldfish. Visitors who stare at the loading symbol are likely to leave your site.
Let’s talk first about the substance. You’d be buying a blank book. You will learn nothing from a nice website. What can you offer to your audience? What do you have to offer your readers? Are you able to make your content entertaining, useful or interesting? The content should be compelling and engaging, just like a novel readers cannot stop reading. Tell the story of your company with fun!
Feedback is what you get from your friend. After hours of perfection, call on fresh eyes. You can ask anyone to look at your work. It will give you new insights that may not have occurred to you before. Grandma may have some of the insights you’re looking for.
Interactive websites are important. Websites with movement–animations, hover effects, little fun surprises–tend to leave an impression. Do not go too far, or people might think they’ve entered a Digital Circus Wonderland. Balance and interactivity are important. A little interaction will hook users.
Digital world changes constantly. The digital world is always changing. Stay nimble, keep your ears to the ground and improve. Your brand promise is reflected in them, not just the aesthetics.
A web design project can be both thrilling and intimidating. Rome wasn’t built in a day. With a bit of passion and the correct tools, it is possible to create your virtual empire. Get your hands dirty and make some web magic.